Navigating Team and Stakeholder Journeys: A Dynamic Approach
Team development and stakeholder engagement both follow structured stages—Forming, Storming, Norming, Performing, and Adjourning for teams, and Unaware, Resistant, Neutral, Supporting, and Leading for stakeholders. While these stages appear linear in theory, real-world challenges can cause regression. Poor collaboration, change introduction, lack of risk awareness, shifting roles, or inconsistent practices can push teams and stakeholders backward, making proactive engagement essential for sustainable progress.
1. Forming & Unaware: Laying the Foundation
Just like teams may be anxious unaware of what the initiatives are for in the forming stage, some stakeholders may be unaware of how these initiatives may impact them or what their role would be in them. Clear communication is crucial—leaders must articulate vision, objectives, and expectations early. For teams, setting norms and fostering psychological safety can ease transitions. For stakeholders, awareness campaigns, informative sessions, and targeted messaging help move them from unawareness to engagement. Essential documents here include business case, benefits management plan, and project charter.
2. Storming & Resistant: Managing Conflicts and Concerns
As teams enter the storming phase, conflicts emerge over roles, responsibilities, and approaches. Similarly, stakeholders may resist changes that disrupt their routines or priorities. Leaders must actively listen, mediate conflicts, and address concerns with transparency. Encouraging open dialogue, clarifying goals, and demonstrating quick wins can mitigate resistance and build trust. Essential documents include project charter, risk register, stakeholder register, stakeholder engagement plan, and team charter with a clear project vision/scope statement.
3. Norming & Neutral: Aligning and Strengthening Commitment
Once conflicts subside, teams begin norming, establishing efficient workflows and mutual respect. Stakeholders, too, may shift to a neutral stance, neither opposing nor actively supporting efforts. Reinforcing alignment through continuous feedback, recognition, and collaborative decision-making strengthens commitment. Encouraging stakeholder input in planning processes fosters a sense of ownership and investment in outcomes. An essential aspect here is the updates to all the management documents in the storming phase and primarily the team charter that the team creates themselves.
4. Performing & Supporting: Driving Synergy and Value
High-performing teams operate with synergy, leveraging strengths for optimal results. Stakeholders at this stage move from passive acceptance to active support. Leaders should empower teams with autonomy, provide resources for innovation, and celebrate successes. For stakeholders, demonstrating tangible benefits, inviting deeper collaboration, and showcasing impact stories can strengthen their advocacy.
5. Adjourning & Leading: Sustaining Engagement Beyond Completion
Teams eventually adjourn as projects conclude or objectives shift. Engaged stakeholders, however, can continue leading initiatives forward. Capturing lessons learned, maintaining relationships, and transitioning responsibilities smoothly ensure sustained engagement. Recognizing contributions, fostering ongoing dialogues, and preparing for future collaborations reinforce long-term partnerships.
By understanding the dynamic nature of both team and stakeholder journeys, leaders can anticipate regressions and proactively address challenges. Intentional engagement strategies help navigate transitions, ensuring both teams and stakeholders remain aligned, resilient, and forward-moving in the face of change.